The Enhanced Viewing Experience (EVE for short) was revealed at the event to be an HD stream that uses clever algorithms to show match statistics, leaderboards and relevant information on whichever game is being played.
Bornstein also introduced former pro-gamer Chris Puckett who will be heading a daily ESR broadcast on MLG.tv which will feature highlights, interviews and news.
"We're building a network dedicated to the thrill of competition and the passion of the fans," said Bornstein, "MLG.tv will play a defining role in realizing the full potential of this audience by creating meaningful, memorable and shareable content."
eSports fans won't have long to wait to experience the new content as the launch will coincide with MLG Anaheim Open, a Call of Duty: Black Ops III tournament starting on June 10.
"eSports is a cultural phenomenon at its tipping point, and we're excited to work with the IAB to bring this message directly to advertisers as part of the 2016 Digital Content NewFronts," said Mike Sepso, senior vice president at Activision Blizzard Media Networks. "The size of our digital network, coupled with our insights into this audience's viewing habits, put us in a unique position to educate the advertising industry on how to safely target these viewers and reach them on their platform of choice."
The media arm of the publishing giant will also be partnering with Facebook for the tournament with live streams available to the social networks 1.6 billion users.
"eSports is an exciting space and continues to be a growing priority for us," said Dan Reed, head of Global Sports Partnerships for Facebook. "With over 1.6 billion people on the platform and a growing suite of VOD and live streaming products that partners can use to increase engagement, Facebook is uniquely positioned to help eSports fans connect around exciting moments and great eSports content."