Nintendo Appoints Its New CEO

Tatsumi Kimishima
Photo courtesy of The Japan Times

Tatsumi Kimishima takes over as the company's president following the tragic passing of Satoru Iwata.

By Martin Pratt @martin8652

Tatsumi Kimishima has been appointed as new president of Nintendo, succeeding the late Satoru Iwata who tragically passed away in July this year.

A former banker, Kimishima-san joined Nintendo in 2000 as the Pokémon Company's Chief Financial Officer. In 2002 he became President of Nintendo of America where he was instrumental in the success of the Wii. He was succeeded by Reggie Fils-Aime in 2006. Following his time at Nintendo of America, Kimishima, 65, went on to become a Chief Executive Officer at Nintendo and Chairman of the Board.

The appointment of Kimishima could show a new business-orientated focus for Nintendo. It was widely known that Satoru Iwata had a love of gaming having started at Nintendo as a programmer and working on some their most famous games. Kimishima's experience, in contrast, lies in business judging from his previously held positions at Nintendo and the Pokémon Company.

A more corporate focus could be what Nintendo needs as they reach the end of Wii U's life cycle, a system not short on creative games, but one that suffered when it came to marketing and presentation. Little is known about Nintendo's upcoming console, the NX, but it will be interesting to see whether the gaming giant will learn from their mistakes with the Wii U, under Kimishima's leadership.

Two more prominent Nintendo figures also received promotions today as Mario creator Shigeru Miyamoto became a Creative Fellow and Wii architect Genyo Takeda became a Technology Fellow. Both men were caretaker presidents following Iwata-san's death and both were in the running to be elected the new president.

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